http://general-info.890m.com/generalinfo All sorts of info from all sorts of topics Thu, 03 Jul 2008 14:00:47 +0000 http://backend.userland.com/rss092 en There is an interesting post at Mashable about how social media may be affecting the value of Google’s PageRank system. The author, Steven Hodson, has some interesting thoughts (I’m paraphrasing) about how social media could really change the game and further empower consumers to dictate the popularity of something, ... http://general-info.890m.com/generalinfo/2008/07/google-vs-social-media/ Think you’ve posted your blog to every blog network there is, but you want to boost traffic?  Diversify your networks and add podcasts, youtube, and social networks.  Adding podcasts to your blog can open you up to a significant network, leading to new traffic, readership, subscriptions and leads.  Want to ... http://general-info.890m.com/generalinfo/2008/07/blog-marketing-is-like-stocks-diversify/ If you weren’t participating in Digg, Kevin Rose announced today a reason why you should start. Digg is going to learn about your “Diggs” overtime, and begin to provide better intelligence about other Diggers that might be interesting to you. Digg calls this The Recommendation Engine, and it ... http://general-info.890m.com/generalinfo/2008/07/don%e2%80%99t-forget-to-digg-this/ Adobe must have read my letter: Dear Adobe, You make great web design products. However, the fact that Flash is invisible to search engines makes it a detriment to anyone who values the web as a business channel. Which by the way, is everyone. Adobe has finally decided to work ... http://general-info.890m.com/generalinfo/2008/07/adobe-decides-google-is-important-after-all/ Zappos is one of the top retailers on the web, selling loads of shoes and building a stellar reputation for customer support. Great support has been a mantra of the organization since inception, and recent changes to the company marketing strategy simply reinforce this. Zappos is successful, because ... http://general-info.890m.com/generalinfo/2008/07/what-zappos-and-barack-obama-have-in-common/ Corporate internal communications have typically been a one way street, a way for the corporation to disseminate information to it’s body of employees quickly and conveniently. Traditionally, transparency is not a pilar of corporate internal communications. But thanks to blogging, and blog technology, corporate intranets are going two-way. Thanks ... http://general-info.890m.com/generalinfo/2008/07/corporate-rss-gets-a-lift-from-blogging/ For those of you not yet connected on Twitter, this picture on the right has become a frequent sight to Twitter users. This wildly popular micro-blogging platform was the belle of the ball at SxSW two years ago and is one of the first major social networking sites outside ... http://general-info.890m.com/generalinfo/2008/06/twitter%e2%80%99s-cautionary-whale/ You know what terms and phrases you WANT to market, but what is causing people to click through to your website? Here are a couple of tips that can help you blog smarter, leading to more click-throughs for your blog and better relevance where it matters. Analytics - Google Analytics, ... http://general-info.890m.com/generalinfo/2008/06/two-quick-tips-to-help-you-blog-smarter/ The rise of social media has proven an amazing opportunity for marketers who have leveraged new technology to build their personal and professional network. There are some who have grown to social media fame through their ability to leverage this new technology - iJustine at Tastyblogsnack.com is a great ... http://general-info.890m.com/generalinfo/2008/06/beware-social-media-scams-have-begun/ Every few weeks I come across an article, website, blogger, or bump into one of my friends in the search engine marketing business and I’m reminded of something about SEO I take for granted. It seems obvious to link keywords, make sure that keywords are located in H1 tags, ... http://general-info.890m.com/generalinfo/2008/06/seo-reminder-no-tricks/