Archive for the 'consumer feedback' Category

A Successful Corporate Blogging Strategy Isn’t A Mystery

Corporate blogging is quickly coming into its own. The Internet is an awesome medium because it’s so good at putting people directly in touch with one another. Solid corporate blogging strategy takes advantage of this ability, but if not executed well, the results can be disappointing at best, and disastrous at worst.
Corporate blogging is […]

April 29th, 2008 | Posted in Blog Marketing, consumer feedback, corporate blogging, corporate media | No Comments

Using Web 2.0 To Collect Consumer Feedback

Earlier this month, Starbucks launched a new Web site. Launching a business Web site is nothing new, but this Starbucks site was established to capture consumer feedback and ideas about how the company should modify itself to perk up its US coffee sales. The comments have rolled in by the hundreds to the MyStarbucksIdea.com.
The […]

April 24th, 2008 | Posted in Blog Marketing, Social Networking, consumer feedback, web 2.0 | No Comments