I landed on another business website recently that need a blog update, bad. I would love to link to their site as an example of what not to do, but that wouldn’t be professional. Instead, I will start at the top and work my way down using that site as an example of […]
If Barry Bonds were a blogger, he would use the Flock browser. It’s like juicing for bloggers, with so many tools built in to make it easier. Want to stream multiple feeds - no problem. Leverage social sites for blog promotion - easy, they are built right in. Like the cool […]
There is a huge difference between valuable, successful blogs - and all the rest. Good blogging requires creativity, discipline, and the ability to be interesting with just a few hundred words. Sometimes you get luck and hire someone who can do all of this for your business blog and you’re off to the […]
There are different schools of thought on podcasting - some say podcasting IS the marketing, and other argue that podcasts are only tools to help promote other things (whitepapers and case studies, branding, or product marketing for example.) Regardless of which side of the fence your on, these steps will improve your podcasts immediately […]
New bloggers and bloggers who are new to blog marketingmay not use or understand trackbacks. A trackback is an automated notification that someone has posted a link to your blog in their blog. The notification appears in your blog in the comments related to the post being blogged about. So the question is: “From a […]
Ok, so you’re sold on the value of writing a blog for your business, but you don’t know the first thing about blog writing. Fair enough. If you’re observant, you can pick up many good tactics as you develop your blogging skills. Pay attention to what other bloggers are doing, and blog writing will become […]
Business blogging shouldn’t ever be confused with advertising. They’re two different animals with two different goals. The goal of advertising is to raise awareness. The goal of business blogging is to develop a long-term relationship with a consumer based upon an area of mutual interest.
If you’re using your blog like an advertisement, chances are good […]