A proper social media promotion strategy for your blog is critical for building links, readership, and potential new customer networks. You can look at them as tools for syndicating and distributing content, but they should be considered business networking tools. If you aren’t familiar with the variety of tricks for building your networks […]
Facebook finally tallied more visits than Myspace. It doesn’t seem surprising, but while everyone is focused on whose side to take or why Myspace’s redesign came too late - I see something bigger. Here are the statistics: According to Comscore, in May 2008 Myspace pulled in 114M visitors while Facebook captured a remarkable […]
If you are blogging for business, blog promotion has to tie back in to the overall sales and marketing strategy of your company. I see mistakes all the time where, essentially, the business blog becomes a news feed. Your customers, or potential customers, need to see value in your blog and there is […]
A colleague once told me his theory on aggressive PR as what he called, “Poking the bear.” He felt that some companies were well position to take an aggressive approach to their competition and could be very successful with this strategy, while others would essentially be poking the bear - causing the bear to […]
There are hundreds of ways to promote your blog, and the very idea of blog promotion is becoming more sophisticated each day. There is post frequency, SEO, PPC, email marketing, link building, and so many more things you can do to grow traffic to your blog. The one promotion that never ceases to […]
Titles are my favorite part of effective blog marketing. The right titles get Digg-ed (or would it be Dugg?) like crazy and spawn a volume of links back to that article. Average titles, or worse - lame titles - leave your blog languishing in obscurity as one of the thousands of forgotten websites that […]
Learning How to Make Money Blogging
There are two major types of business models that
entrepreneurs use to make money blogging. The first
and most common way to turn a blog into a profit
making machine is to sell advertising to different
companies and brands who want to reach that blog’s
readers. The second kind of money making blog is one
that […]
Adweek covered a recent study conducted by Universal McCann that shows some interesting things about US consumers and social media. The survey was a repeat of one done in September 2006 by the research firm. The second survey showed that the number of survey respondents who regularly read blogs jumped from just over 50 percent […]
Blogging is an essential component of a new marketing strategy, but how do you let the world know about your blog? If your blog is part of your Web site, some readers may find your blog by looking at your Web site. That’s one way to generate traffic, but a more effective way to promote […]
There’s a (long!) blog written by Amanda Lewis on the Yale Herald site regarding self-promotion as it relates to blogs. Although she takes her time, she does a decent job of covering the basics of self-promotion and the benefits that come from doing it well.
The piece is written from a student perspective, but don’t discard […]